LOUPE Americas 2026 – taking place 15-17 September at the Donald E. Stephens Convention Center in Rosemont, Chicago – has named five ambassadors from across the label and package printing community to serve as industry voices at the event and across LOUPE Global platforms.
The ambassador program covers mid-web flexible packaging, inline carton converting, sustainability, label market intelligence, and the next generation of industry leaders. The five appointed ambassadors are: Steven Haedrich, president of New York Label & Box Works, serving as folding carton ambassador; Tyler Matusevich, sustainability director at Brook + Whittle, as sustainability ambassador; Katie Harrington, senior marketing manager at Winpak, as future leaders ambassador; Corey Reardon, president and CEO of AWA Alexander Watson Associates, as label market intelligence ambassador; and David Totten, director of innovation at Nosco, as flexible packaging ambassador.
Reardon returns to the program following his debut at Labelexpo Europe 2025, where he covered materials.
Each ambassador will contribute to dedicated sessions throughout the event. On 15 September, Haedrich will present a session on in-line folding carton converting, covering the differences between label and carton converting and the strategic, operational, and market considerations for label converters looking to expand into carton production.
On 16 September, Harrington, alongside leading industry associations, will host a Future Leaders Meet Up at the Spotlight Stage. Also on 16 September, the Ambassador Forum will bring together expert perspectives on emerging technologies, evolving market demands, and new opportunities for converters. Reardon will additionally participate in a keynote session titled ‘Today’s Manufacturing Reality,’ examining the current state of the label manufacturing industry using the latest market statistics.
“We are delighted to welcome on board these key industry voices as ambassadors for LOUPE Americas 2026,” said Tasha Ventimiglia, Americas group director at LOUPE Global. “Between them, the ambassadors bring focused expert knowledge and guidance across sustainability, folding carton, label market intelligence, flexible packaging and the next generation of future leaders.”
Jade Grace, managing director at LOUPE Global, said, “For over 45 years, we have partnered with the most forward-thinking minds in our industry, and LOUPE Americas 2026 ambassadors is no different. When we launched this program during the Europe 2025 event, we saw the value of a collaborative business mindset across the value chain which industry experts can bring to our community. We’re excited to expand this partnership to LOUPE Americas this year and continue to create a platform that brings real insight and meaningful discussion around how the label and package printing industry has evolved.”