THE PACKMAN

Labelexpo Europe 2023: Brazilian label market set for transformation with Monotech, VS Label partnership

L-R: Neeraj Thappa, Gurvinder Singh, Jimit Mittal, Paulo Hubner, Tej Prakash Jain, Marcelo Fontes, Akash Kumar

On 12 September 2023, during Labelexpo Europe 2023, Monotech Systems and VS Label of Group VinilSul, Brazil, announced a significant partnership agreement. Tej Prakash Jain, managing director of Monotech Systems, and Paulo Hubner, CEO of Group VinilSul, signed the agreement, poised to transform the digital printing solutions landscape in their region.

The partnership will have a profound impact on both companies and the Brazilian label printing market. Monotech Systems, known for its Jetsci Global brand in inkjet products and solutions for printing and packaging, will leverage this alliance to establish a strong presence in Brazil, focusing on digital color label printing and embellishment solutions.

VS Label, a respected player in the market since 1995 and one of the largest distributors of digital printing equipment and supplies, sees this partnership as a chance to expand its product range and strengthen its reputation as a comprehensive digital printing solutions provider.

Marcelo Fontes, manager of VS Label, Group VinilSul, said, “This partnership marks an exciting chapter for VS Label. We are thrilled to collaborate with Monotech Systems and introduce Jstsci Global’s cutting-edge color label and embellishment presses to the Brazilian market. This move aligns perfectly with our commitment to delivering top-tier digital printing solutions to our customers.”

Neeraj Thappa, vice president of sales at Monotech Systems, said, “We are delighted to partner with Group VinilSul, an established name in the industry. This strategic alliance opens doors for both companies to expand their reach and capabilities. Together, we will drive innovation and set new standards in digital printing solutions.”

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