India’s mandate for barcodes or QR codes on all plastic carry bags and multilayered plastics from July 2025 has been hailed as a bold step towards sustainable waste management. According to the mandate, every producer, importer, or brand owner of plastic carry bags and multilayered packaging in India will have to provide all of its details, including thickness and name of manufacturer, in a barcode or quick response code printed on the packaging from 1 July 2025. This regulation, introduced by the Environment Ministry under the Plastic Waste Management Rules, 2016, aims to improve traceability and compliance. However, while the intent is noble, a closer examination raises questions about its practical feasibility, enforcement mechanisms, and broader impact on plastic waste management.
Practical enforcement – traceability vs. ground realities
The barcode system is intended to promote better traceability by providing detailed information on product thickness and manufacturer identity. Yet, the real challenge lies in the operationalization of this mandate. India’s fragmented waste collection and management infrastructure are ill-equipped to handle such detailed sorting and identification processes at scale. A significant portion of plastic waste is either informally recycled or ends up in unregulated landfills. The informal sector, which handles an estimated 60% of India’s waste, lacks the resources and technological capacity to scan and segregate barcoded plastics efficiently. Without addressing these ground realities, the barcode system risks becoming symbolic rather than functional.
Regulatory overreach and economic impacts
The penalties for noncompliance – up to five years in prison or fines of up to Rs 100,000 – reflect the government’s firm stance. However, such stringent measures could disproportionately affect small and medium-sized enterprises (SMEs) that form a significant part of India’s packaging industry. Unlike large corporations, SMEs may struggle to implement barcode systems due to cost and logistical barriers. The absence of clear financial support or transitional assistance from the government raises concerns about whether this mandate could inadvertently stifle smaller players in an already competitive market.
Lack of comprehensive waste segregation and collection systems
While the barcode mandate is an attempt at improving traceability, it addresses only one aspect of the broader plastic waste issue. Segregation at the source remains poorly implemented across urban and rural India. The Plastic Waste Management Rules require households and businesses to segregate waste, but compliance has been inconsistent. Without strengthening the basic infrastructure for waste segregation and collection, barcodes alone cannot achieve meaningful improvements in recycling rates or reduce environmental pollution.
Potential for greenwashing
Barcodes and QR codes are often perceived as a technological solution, which can create the illusion of progress without addressing systemic challenges. There is a risk that manufacturers may comply with the barcode requirement but continue to produce non-recyclable or low-quality plastic. In such cases, the barcodes will provide data but fail to drive real behavioral change. This raises the concern of whether the barcode mandate is a distraction from more impactful measures, such as incentivizing biodegradable packaging and reducing plastic production at the source.
Missed opportunity for circular economy integration
Rather than solely focusing on traceability, India should have adopted a more holistic approach by integrating the barcode mandate with Extended Producer Responsibility (EPR) initiatives. Under EPR, manufacturers would be required to take ownership of their plastic waste, ensuring proper collection, recycling, or safe disposal. By combining barcodes with EPR obligations, the government could have created a more robust framework for closing the loop in plastic waste management. Unfortunately, this integration is noticeably absent from the current mandate.
Encouraging innovation, but not at scale yet
The IIT-Madras initiative to develop zero-waste bioplastics demonstrates India’s efforts to promote sustainable alternatives. However, bioplastics remain in the experimental phase, and scaling them to meet nationwide demand will require significant investment and policy support. Policymakers must ensure that new mandates like barcodes are complemented by robust R&D funding and industry incentives to accelerate the development of eco-friendly alternatives.
Ambition vs. execution
India’s barcode mandate for plastic packaging represents an ambitious step in the fight against plastic pollution, but its success hinges on effective implementation. To avoid becoming another regulatory burden, the government must:
- Invest in waste segregation infrastructure and public awareness campaigns.
- Provide financial assistance and technical guidance to small businesses for compliance.
- Integrate the barcode system with broader circular economy initiatives, such as EPR.
Without these critical interventions, the mandate may fall short of its intended goals. India must adopt a multi-faceted approach that combines traceability with systemic reforms to truly transform its plastic waste management landscape. Only then can we move from policy declarations to meaningful environmental impact.