Essentra Tapes has revealed it is stepping up the production of its Re:Close resealable tape solution for the LATAM region following a surge in market interest.
“The resealability market throughout Latin America is growing rapidly,” said Ian Beresford, Essentra Tapes’ head of marketing and development. “Consumers are demonstrating a clear preference for brands marketed in reclosable packaging, and regional brands and suppliers are actively seeking out our Re:Close tape to meet growing demand.”
Integration of Re:Close tape into flexible packaging is seen as the finishing touch that consumers come to expect today. It is becoming increasingly popular in the pantry goods and snacking aisles. It can deliver practical benefits such as freshness, ease of use, food waste reduction, storability, convenience and flexibility, whilst allowing brands to maintain their packaging and therefore brand presence in the home. Better still, Re:Close tape is a high-impact promotional carrier that allows you to change the tape and not the pack when running on-pack promotions. This means you can temper the impact that promotional and seasonal packaging changes can have on the waste and costs of a business.
“Consumers worldwide are showing clear messages regarding their packaging preferences, seeking out options that are better for the environment,” added Beresford. “Greener solutions like recyclable, biodegradable and refillable are rooted in Latin American consumer minds, and yet there is still a gap between what consumers want and the available solutions offered. That’s why Carlos Valle and his team on the ground are prioritizing sustainable packaging solutions in Latin America.”
Across the world, the food waste problem is getting attention—and for a good reason. Food waste is an issue of enormous scale, with devastating humanitarian, environmental, and economic consequences that will only become more critical as our global population grows.
“As food prices rise, reclosable features migrate from high-value goods to lower-value products. Creating a pack in a way that can be resealed easily and effectively helps prevent food waste and alleviates environmental impacts,” said Valle, Essentra Tapes’ LATAM Sales Manager. “Communicating the storage and freshness advantages with a reclose feature also increases brand value.”
Essentra Tapes deliver tear tapes and applicator solutions to diverse markets, including paper and board, flexible packaging, eCommerce, tobacco, and FMCG, across Europe, North and South America and Asia.