Esko and MediaBeacon are releasing a fully integrated packaging and marketing process and digital asset management solution. It enables brands and marketers to deliver consistent content across digital, social and packaging consumer touchpoints. The new platform helps brand owners streamline complex creation, approval and deployment processes across multiple teams and locations.
The newly released platform offers a fully integrated marketing program, process and asset management solution that transforms Digital Asset Management into Marketing Asset Management (MAM), centralizing content and streamlining the creative workflow.
The new platform is available on a worldwide basis from May 2017 onwards. It can be purchased modularly, deployed on-premise or hosted, and integrated with all popular ERP, MIS, PIM and PLM systems. Esko sales channels will handle the platform commercialization for CPG and Life Sciences companies; MediaBeacon will focus on the Retail & Apparel, Media & Entertainment, Public Sector and Financial Services industries. A network of integration partners will support the company in the platform deployment with customers.
Esko acquired MediaBeacon two years ago, with the intention of developing this new solution for industries such as CPG and Life Sciences, Retail & Apparel, Media & Entertainment, Public Sector and Financial Services. The platform’s unique strength is the integration of a superior asset management system with a powerful project and workflow management system, complete with support for packaging, which is exceptional in the market.