THE PACKMAN

Esko and partners set immersive end-to-end packaging experience for interpack

Esko is joining forces with its technology partners to deliver a fully immersive, end-to-end packaging experience at interpack 2026, offering print professionals, converters and brand owners a unique opportunity to witness the complete packaging journey in action.

Running daily from 7-13 May 2026 at Messe Düsseldorf (Hall 8B, stand 8BC14), the guided ‘From Design to Production Line’” experience will give visitors the opportunity to see behind the scenes of a fully connected packaging ecosystem, from initial design through artwork, print production, coding and marking, and finally into logistics and pallet optimization.

Developed in collaboration with some of today’s key print and packaging technology players, the one-hour experience demonstrates how integrated data and workflow automation can accelerate speed-to-market, ensure compliance, and enable more sustainable packaging production.

“This is not a traditional booth demonstration,” said Jan De Roeck, marketing director at Esko. “We are breaking down silos across the packaging value chain to show, live and in context, how connected technologies and integrated data can transform the way a real-world granola pack is developed, produced and delivered – faster, compliant, and with more focus on sustainability.

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