EPL Limited, the world’s largest specialty packaging company, has partnered with one of the world’s leading FMCG companies, GSK Consumer Healthcare (GSKCH), in their journey towards achieving 100% sustainability in the oral care segment. Under the partnership, EPL will be supplying their APR-approved, 100% recyclable, and fully sustainable Platina tubes for the toothpaste range of GSKCH. EPL’s Platina tube with HDPE closure is the world’s first fully sustainable and completely recyclable tube accredited by APR.
This partnership will help GSKCH’s oral health brands, including Sensodyne, Parodontax and Aquafresh tubes, to be 100% recyclable by 2025.
Speaking on the partnership, Sudhanshu Vats, MD & CEO, EPL, said, “EPL is proud to be associated with GSK, to further their sustainability initiatives in the oral care range. This partnership strengthens EPL’s core focus on sustainable packaging and our aspirations to actively participate in the ‘net-zero impact on the environment’ journey. Going ahead, we believe that sustainability will be the cornerstone of packaging innovation, and EPL is leading the pack globally in sustainable packaging.”
EPL’s Platina, an eco-friendly laminated tube produced with less than 5% barrier resin, is designed to deliver source reduction and recyclability without losing any barrier properties. This allows for sustained product stability and durable shelf life of the packed content. Platina tube is especially suited for oral and beauty and cosmetics products. Platina tubes and caps are certified as 100% recyclable by The Association of Plastic Recyclers (APR) and RecyClass European certification for ‘Code 2’ (recycling), making it the first specialty packaging tubes and caps to be recognized as 100% recyclable globally.
Alan Conner, regional vice president, Europe, EPL, said, “World over the drive towards recyclable products is gaining momentum. At EPL, we now have the right focus and breakthrough innovation capabilities. Our relentless drive towards sustainability has placed us ahead of the pack, and this will generate significant growth for the company as we explore new partnership opportunities.”
GSK is anticipating that the use of 100% recyclable tubes will see over a billion toothpaste tubes per year become recyclable by 2025.