THE PACKMAN

Cosmo Films enters FMCG segment with Fabritizer

Cosmo Films, a global leader in packaging films and synthetic paper, has forayed into the Fast Moving Consumer Goods industry with the launch of Fabritizer, an after-wash laundry sanitizer for germ-free clothing. According to the company, Fabritizer forms a unique protective layer that stays up to 7 days even after ironing and can kill 99.9% of viruses, germs and bacteria. The after-wash laundry sanitizer is AATCC 100: 2012 and 2019 Standard certified (tested at a Mumbai lab), making it a superior product in the market. Cosmo Films claims it also gives protection against human Covid viruses (tested as per ISO 18184 standards at a Lab in the USA).

Available online on Amazon India from 3 June 2021, Fabritizer will be available on other e-commerce giants, including Flipkart, and soon be launched on Cosmo’s own e-commerce platform across India.

Cosmo Films states that Fabritizer is skin-friendly and ideal for bed linens, towels, baby clothing, innerwear, etc., and is compatible with all detergents and machine and hand laundry and works in hot and cold water. Free from Silver Technology and phosphate, the product retains its effectiveness against odor-causing germs and maintains a soothing and long-lasting fresh fragrance.

Talking about the product, Pankaj Poddar, director, Cosmo Specialty Chemicals Limited and CEO, Cosmo Films Limited, says, “This product can be a game-changer for tackling the current situation of Covid. And just by following small necessary steps like using sanitizer, washing hands, and now using Fabritizer for washing your clothes can make a huge impact on the current situation. As a society, we can overcome this pandemic by taking proper precautions and by following all necessary steps.”

Fabritizer is available for Rs. 299 for 480 ml and Rs. 499 for 960 ml on Amazon and Flipkart from 3 June 2021.

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