Avery Dennison, a global materials science and digital identification solutions company, opened its first radio-frequency identification (RFID) inlays and labels production site in Pune, India, on 23 April 2025. This milestone marks a significant step in the company’s enduring commitment to fostering RFID technology growth in South Asia under the ‘Make in India’ initiative.
The Pune plant establishes Avery Dennison as the first ARC-certified RFID inlay company to manufacture RFID inlays and labels in India. True to its legacy as a leader and innovator, Avery Dennison has introduced AD Cobra, a radio-frequency identification (RFID) inlay designed exclusively for the Indian market. The inlay is tailored to meet the unique environmental and operational challenges faced by Indian businesses, empowering brands to deploy smart product solutions with higher confidence and seamless integration.
“With the opening of our RFID inlay and label manufacturing facility in Pune, Avery Dennison is taking a significant step toward strengthening its presence in India,” said Saurabh Agarwal, vice president and general manager, South Asia, Avery Dennison. “Local production will help us respond more efficiently to market needs, reduce lead times and better support our customers across industries. This aligns with our ongoing efforts to contribute meaningfully to the Indian ecosystem.”
“India represents one of the fastest-growing markets for RFID adoption, and this facility underscores our commitment to being closer to our customers. By localizing production and innovation, we’re not just enhancing our responsiveness and speed-to-market – we’re also partnering more deeply with Indian brands to unlock the full potential of smart supply chain solutions tailored to their unique needs,” said Kelvin Tan, director, APAC, Intelligent Labels, sales and business development, Avery Dennison.
Avery Dennison has an extensive RFID technology portfolio that spans the UHF, HF and NFC frequency bands, and is widely used in the apparel, pharmaceuticals, fast-moving consumer goods (FMCG), logistics and retail industries. RFID applications across these sectors are proven to minimize errors, reduce stock discrepancies and enhance real-time visibility throughout the supply chain.
Moreover, RFID technology plays a critical role in product authentication and anti-counterfeiting, which are essential in maintaining brand trust and compliance in highly regulated industries. By supporting faster restocking, improving product availability and streamlining checkout experiences, RFID optimizes operational efficiency, elevates customer satisfaction and positively impacts brand loyalty.