The packaging design for Shatto Milk Flavorizers plays on the brand’s down-home personality while supporting its commitment to sustainability. The package, a cube-shaped metal tin, features vivacious colors and humorous narratives about the brand and its beloved cows.
Berlin Packaging supplies Shatto Milk Co. with the silk-screened tins and friction-fit lids. For easy differentiation, the tin for each of the five flavors is decorated with a color-coded silhouette of a milk bottle against a white background.
The lids, also color-coded, are printed with the company’s cow logo and brand adages like: “For those whose favorite flavor of milk is Shatto.” With fill volume of 12 ounces, the tins are the primary packaging for the shelf-stable flavorizer powder—no inner pouch is needed.
“Our brand is focused on things of yesteryear,” says Matt Shatto, vp of Shatto Milk Co., noting that home delivery of milk—in glass bottles—is a component of the Kansas City, Mo.-based family business. “Plastics didn’t fit with that mantra or schematic of our company. The old-fashioned tin is a parallel to glass-bottled milk.”
He adds, “We try to steer away from plastics. It’s not our brand. We look to more sustainable alternatives.”
Shatto Milk developed the flavorizers to quench the thirst of consumers who enjoy its seasonal flavored milks, which are only available a few weeks each year. The flavorizers are available in blueberry (Super), cinnamon roll (Swirl), orange cream (Dreamy), strawberry (Sweetie) and vanilla (Vanilly).
The flavorizers launched in 2018 in specialty shops and grocers in Missouri and Kansas and through Shatto’s home-delivery service. “Customers love the custom tin and the ability to enjoy seasonal Shatto milk flavors year-round,” says Tim Ahders, senior account executive at Berlin Packaging.
The flavorizers will be Shatto’s first products to roll out nationally, later this year.