With less than 6 months to go, the marketing campaign for Pamex 2020 is going on in full swing. A print yatra is being finalized to promote the event across the country. The yatra will cover several states in the country especially in the tier-2 and -3 towns with an objective to understand printers’ needs in addition to promoting the Pamex 2020 event.
For the Pamex 2020 event, AIFMP has decided to conduct an international outreach programme. With the help of the relevant associations, AIFMP is planning to hold a one day conference and a table-top exhibition in Sri-Lanka, Bangladesh and Nepal to promote Pamex 2020. “With International Media Week being a huge success, we thought this time, it would be the best to visit our neighboring countries and make our presence known there,” said Prof. Kamal Chopra, chairman of Pamex.
“This programme gives us a chance to market Pamex 2020 directly to the printers in our neighboring countries. It also provides an opportunity to our exhibitors to showcase their brands in the table-top exhibition,” added Anil Arora of Print-Packaging. com (P) Ltd – the event partner for Pamex 2020.
The Pamex team headed by Ravindra Joshi, Kamal Chopra and Anil Arora visited Kathmandu recently on a 3-day tour to finalize the regional cooperation for effective promotion of Pamex in Nepal. They were received and felicitated by the team of Federation of Nepal Printers Association (FNPA) consisting of Pushkl Gautam, president, Madhav KC, IPP and other team member of FNPA. FNPA is the premier umbrella association of all the regional printing associations in Nepal. It had organized a gathering from all over the country at Sukute Beach Resort, 75 km from Kathmandu.
Joshi addressed the gathering of over 80 printers and briefed them about the activities of AIFMP with an emphasis on Pamex. Chopra’s presentation on print education and future printing with practical tips for the Nepalese printers was very well received by the audience.
Nepal Printers’ Association is the oldest association for the industry and has most of the prominent printers of Nepal as its members. The association office bearers met the Indian delegation on 22 June 2019 and arranged a program to facilitate the President, AIFMP and Chairman, Pamex in a separate function organized in Kathmandu on the evening of 23July, 2019. A technical seminar with a presentation by Chopra and a documentary on Pamex were the highlights of the evening.