Experiencing customer proximity and strengthening understanding of the future of packaging prepress is critical to product development strategy. Building on its successful tour across the German-speaking European markets, where this type of customer intimacy was achieved, Esko (www.esko.com) is planning to extend road show programme with its Prepress Innovation Tour’ 17. The road show is set to tour different European locations, including France, Italy, England and Netherlands from 28 March to 18 May. In addition, there are plans to take it to America.
During October 2016, more than 200 ArtPro users were able to witness the performance of the newly configured packaging prepress editor at five roadshow events held in Vienna, Zurich, Stuttgart, Hamburg and Düsseldorf. The concept of combining software demonstrations, automation workshops and presentations about the future of packaging prepress from Esko’s perspective has proven to be a winning combination giving users and a sense of being on the right path in their own packaging prepress strategies and build confidence in their ongoing relationship with Esko.
“This is a great way for Esko to present its latest software innovations,” states Niels Stenfeldt, Esko’s EMEA vice president. “We can dive much deeper into the software to help customers ensure they get the most business benefit out of their prepress solutions. We can also show them how other solutions can enable them to transform their production processes.”